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Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
Starting at $150 per month
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What is Kissmetrics?
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
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Pricing
Growth
$500
Cloud
Monthly Tracked People
Power
$850
Cloud
Monthly Tracked People
Enterprise
Custom
Cloud
Monthly Tracked People
Entry-level set up fee?
- $1,500 per installationOptional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $150 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kissmetrics?
Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.
The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.
Kissmetrics Features
- Supported: Analyze
- Supported: Populations
- Supported: Campaigns
Kissmetrics Screenshots
Kissmetrics Videos
Watch Overview of Populations
Watch Overview of Campaigns
Kissmetrics Integrations
Kissmetrics Competitors
Kissmetrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
Kissmetrics starts at $150.
Reviewers rate Support Rating highest, with a score of 9.
The most common users of Kissmetrics are from Small Businesses (1-50 employees).
Kissmetrics Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 30% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 20% |
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Reviews and Ratings
(96)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.
Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.
Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.
Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.
Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.
Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.
Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.
Users commonly recommend the following:
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Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.
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Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.
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Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.
These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.
Attribute Ratings
Reviews
(1-15 of 15)Companies can't remove reviews or game the system. Here's why
We used Kissmetrics at our organization to handle a lot of the reporting and tracking for our marketing and in-product interactions. It's been used for A/B testing, populace analysis, and personalizing reports so everyone sees what metrics they are most interested in. In the end, we were impressed with how it breaks down data.
- Breaks down data
- Provides personalized reports
- Allows for A/B testing
- The interface isn't always easy to use.
- It's expensive to upgrade your plan.
- Some on our team wanted better data visualization.
November 15, 2019
Amazing software with deep analytic features
It's being used by marketing professionals, especially the digital marketing team, as it's giving web analytics solutions to their users. The product helps us to track our customer
conversion process and discover areas where we're losing potential customers.
- Site Search Tracking.
- Multiple Site Management.
- Keyword & Campaign Tracking.
- Huge learning curve.
- It's hard to summarize data.
- The CRM integration is tough.
January 08, 2019
Need to know what your site visitors are doing today, tomorrow and next week.... Look no further than Kissmetrics!
I personally vetted and researched different analytics platforms two years ago. I realized that I had no idea if our blog content or social content was delivering top of the funnel leads and most importantly demos. After careful research and testing, I found that Kissmetrics is able to answer these questions and more! Currently, Kissmetrics is utilized by the marketing team, executive team and member success--with other departments researching the best way they can also use the data that Kissmetrics provides!
It would be hard to list all the ways we currently use Kissmetrics and how it has revolutionized our marketing efforts--but a small taste of what we the platform for is:
It would be hard to list all the ways we currently use Kissmetrics and how it has revolutionized our marketing efforts--but a small taste of what we the platform for is:
- Tracking leads and demos from content and social media (this works perfect and has allowed us to nimbly change content strategies and social posts to hit on topics that provide the best return.
- Tracking how event leads interact with our website after an event (this is something that I came up with and surprised even our Kissmetrics account rep).
- Track account-based marketing leads and sees if our offline efforts get them to our website.
- Track website popup performance.
- Track desktop and mobile sessions for a single user.
- Provide high-level detail on how different user-defined funnels are performing.
- Ease of install--seriously, most people can easily install the tracking code themselves and have this running in minutes.
- Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
- Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
- Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
May 22, 2018
Analytics taken to a whole new level
We've used Kissmetrics for a few years now which was initially used as supplemental to Google Analytics. But over time it has grown rapidly in regards to functionality and features it has and we've now used it as a replacement for Google Analytics. It definitely helped increased conversion rates and increased goals across our digital marketing campaigns.
- A/B Multivariate testing, conversion rates of campaigns
- Simple and easy to use UX
- Setting up goals and events
- First time setup is time-consuming, should be improved upon.
- Lacking support and documentation.
- Some experiment reporting requires the user to be very tech savvy.
April 28, 2018
Powerful, yet simple sales funnel analytics
We have used Kissmetrics tools for several months, originally as a supplementary analytical tool to Google Analytics, then as a selfstanding toolset that overcomes several Google limitations. I have used this solution by delivering marketing and sales optimization projects, aiming at reaching higher conversion rates. Using this tool helped us to set up and analyze the customer behavior and delivered nice reports in a short time.
- Planning and implementing campaigns, A/B testing, conversion rates measurement
- Very useful by mid sized company (client), easy to deploy, setup and get quick reports
- Sales funnel reports with zoom-in ability by analyzing the root causes for customer behavior
- Integration with other tools - when an "online" or "near-online" integration is required the tool does not cope. You can always export data to JSON etc. and load them into a second system, but this is not a viable solution for many business applications.
- UI - the user interface is not very user-friendly, it is not always very intuitive.
April 27, 2018
Your Data Complement to GA
We use KM to identify leaks in the funnel and understand the flow of the visitors' behavior. We track how traffic learns about our company and our service; we also use it for calculating how many people visit a page over a period of time and the conversion rates of customers coming from different traffic sources.
- KM provides granularity of all information, performance can be checked in near real time.
- The interface is clean, intuitive, and easy to navigate.
- KM pulls data and refreshes itself which removes the manual work alternative platforms require.
- The various reports types and how to use them can be unintuitive and confusing to new users; in addition, the reports can take awhile to load and they can also be difficult to customize.
- It should easier than it is to modify the underlying data so that users could easily remove test traffic and robot clicks to gain more accurate information.
- KM lacks automatic event tracking, if you've forgotten to add an event, it doesn't pull data retroactively.
February 05, 2016
An excellent service for measuring KPIs, but with a learning curve
We use Kissmetrics to track our marketing and sales funnels as well as to track user activities within our SasS. Kissmetrics touches all departments in the company, from development to customer service to (of course) marketing. The main problem Kissmetrics addresses involves KPIs across the board: How many new users do we have between X and Y dates? When did X user do the following activity? How impactful was X email?
Kissmetric's addition of the click-to-track feature makes it incredibly easy to specify events and actions to be tracked from any site you have your KM javascript installed on. Tracking user actions that way combined with the URL API makes it super easy to create cohort, path, and funnel reports for aggregate reporting, and if you've got it set up to alias the auto-generated UID to an identity (e.g. a username or an email address in your system), it's easier than ever to track specific user actions and drill down to the most important thing you want to know— what makes people buy? What makes people stay?
Kissmetric's addition of the click-to-track feature makes it incredibly easy to specify events and actions to be tracked from any site you have your KM javascript installed on. Tracking user actions that way combined with the URL API makes it super easy to create cohort, path, and funnel reports for aggregate reporting, and if you've got it set up to alias the auto-generated UID to an identity (e.g. a username or an email address in your system), it's easier than ever to track specific user actions and drill down to the most important thing you want to know— what makes people buy? What makes people stay?
- The URL API, when combined with reports and people search, is very powerful. It allows you to create and track a virtually unlimited number of cohorts using property and event tracking.
- Live view is fantastic for a bird's eye view of what's going on with your users in real-time. We use this often to test our funnels and make sure things are indeed tracking, and that it's set up in a way that is actually helpful to us.
- Kissmetrics support is bar none– they're friendly and speak in terms that even the most novice of users can follow.
- Click-to-track makes it virtually fool-proof to specify events and actions to track, without having to figure out any complicated coding.
- In-app reports are often not quite "enough" as is. Kissmetrics lacks secondary/tertiary sort of filter functions that let the user distill the collected information in a useful way on-screen. What we sometimes have to do is export reports and use functions within Excel to get the data view that is useful for us.
- We've gotten some conflicting advice about whether or not the ideal identity to use is an email address or some other unique identifier, and that has made implementation/reporting more confusing.
- Kissmetrics does not track or provide demographic or location data by default.
- It's certainly not an inexpensive service, so it may be cost prohibitive for smaller, bootstrapped startups to get started with it.
September 21, 2015
Kissmetrics is much easier to implement than other providers and gives your control of your aggregation unlike Google Analytics
We use Kissmetrics to track user behavior within our website, mobile apps and inside of our API.
- Easy to implement tracking within the API so that you don't use too much dev time on tracking users instead of developing the product itself.
- You can add properties to the events so that you can enrich the data you are collecting later.
- Lots of help within the community and tools that are available, such as statistical significance calculator.
- The reports on the website are quite basic, you can only subset by one property and filter by on property at a time
- The numbers take a while to settle. Because of the sheer amount of events hitting the platform it can take a day or so for the number to be static between days.
- Live feature is very hard to use for testing, if you could filter out the feed by IP address that would be excellent!
May 23, 2014
Kissmetrics is the BOMB
Score 10 out of 10
Vetted Review
Verified User
I run social media for myself using Leadpages and heard about KISSmetrics. I checked out their infographics and blog. They provide a wealth of information without having to hire an analyst. It's more advanced and in depth than just regular analytics.
- Better analytics
- More in-depth
- Great information
- Make it free. ;-)
May 23, 2014
New to KISSmetrics and loving it.
Score 10 out of 10
Vetted Review
Verified User
I am new to KISSmetrics, but I love everything about the software. Currently, I am using KISSmetrics to track the sales on a popular Woo Commerce site. From what I've discovered, there is absolutely no equivalent to the insights offered by KISSmetrics.
We are able to use KISSmetrics to do a better job at tracking the profitability on our marketing channels. I am still getting to know the capabilities of what KISS can really do but we've already found ways to improve our spend, and the tool easily pays for itself.
My experience so far as made me a huge fan of KISS and I am working on incorporating the tool into the site of a music label, and a B2B lead generation site. I can't wait to see the results there as well.
We are able to use KISSmetrics to do a better job at tracking the profitability on our marketing channels. I am still getting to know the capabilities of what KISS can really do but we've already found ways to improve our spend, and the tool easily pays for itself.
My experience so far as made me a huge fan of KISS and I am working on incorporating the tool into the site of a music label, and a B2B lead generation site. I can't wait to see the results there as well.
- Link KISSmetrics to your email marketing to measure ROI
- Use KISSmetrics to judge the effectiveness of your content strategy (blog, social)
- I'm still new to the product, so my primary challenge so far has been the learning curve. Kiss metrics is powerful and as a result, there is a lot to learn. To be honest it can feel a little overwhelming when you first get started. My only suggestion is to make the on-boarding and learning process easier for newbies like me. :)
May 23, 2014
Funnel Reports?
Score 5 out of 10
Vetted Review
Verified User
KISSmetrics is being used by our company in order to track conversions across referrals, A/B test different designs for our site, as well as optimize specific pages. As a startup, the product team is heavily invested in our key performance indicators and use KISSmetrics to help support decisions to the rest of the organization.
Although funnel reports aren't perfect, KISSmetrics lets us A/B test at a high level.
Although funnel reports aren't perfect, KISSmetrics lets us A/B test at a high level.
- A/B testing at a high level: while funnel reports are questionable, A/B testing is trust worthy, although it is very difficult to A/B test a funnel accurately.
- Cohort analysis: we've never had a problem with this.
- Funnels: The funnel system is rather confusing, and at times provides information that is literally impossible. It tracks our conversion rates sometimes with orders of magnitude difference between what KISS says, and what we know to be true.
- A/B testing a funnel: This is just impossible to do accurately with the information presented by KISS.
April 14, 2014
Great for identiying holes in the funnel
Score 10 out of 10
Vetted Review
Verified User
- The Kissmetrics product is particularly helpful in identifying holes in the funnel. We are able to track user behavior on multi-session basis which is the big differentiator from Google Analytics (we use both). With Kissmetrics we have been able to identify users who are likely to convert. We are also able to track our conversion rates on every page on our site.
- I really like the Kissmetrics Dashboard as it gives us a good view into metrics for our business. We keep our most important website metrics in this view and I go there once a day to get a digest of everything that is going on.
- The product integrates well with Optimizely. We love to run A/B tests and Kissmetrics is where we store most of our web conversion data.
- Track users by Channel.
- In some cases reporting can be limited. The product helps you to track funnels that you preset, but it does not help you to find funnels you may not be aware of.
February 25, 2013
Drove 400% increase in subscriptions.
Score 9 out of 10
Vetted Review
Verified User
- Understanding when, in any particular visit, a given visitor gives up on a goal in your application is already a difficult problem. Having solved it, you're still left with the problem that most visits will then read as failures to complete a transaction (in the e-commerce sense, which was our implementation), because you cannot reliably identify the visitor across visits, and if you could, the effort you'd expend to track their performance in even one funnel would be significant--let alone the paths you don't yet know your customers are taking. KISSmetrics handles all that--basic funnel tracking, matching users across visits, dynamic funnels. They allowed us to reduce the effort of tracking funnels to the bare minimum--a single pixel throughout the site--and extract signal from the noise over time in their application.
- Once you've adopted those tools and become accustomed to reading the results, adding A/B testing and seeing nearly instant results (for in-page variable text and images, at least) can be accomplished in less than thirty minutes.
- KISSmetrics doesn't teach you basic statistics. You'll still need to understand the significance of your tests, and any externalities that might cause seemingly obvious flaws in your funnels. Partly because of the problem the tool best helps to solve (long-term tracking of user behavior), expressing the real meaning of a filtered funnel report (in a given time period, with multiple filters) can be difficult.
February 14, 2013
Start with Google Analytics - add KISSmetrics later.
Score 8 out of 10
Vetted Review
Verified User
- Product Decision Making: Allowed us to do a/b test and verify specific decisions.
- Customer Searching or Tracking: Allowed us easily filter through all our users and pin-point one user to analyze.
- Customer Performance: Enabled us to see if a specific customer was able to complete certain tasks in an expected timeframe.
- Data import of events previous events: We uploaded lots of data to help us analyze it further.
- Viewing the Customer Funnels: Gave us the opportunity to see the paths of our customers.
- Demographic Analysis of the customers: It doesn't provide comprehensive demographic analysis of our users (age, sex, etc.,).
- RealTime means 30mins but it's still pretty responsive: Takes awhile until the data and graphs show the most updated data.
- Comprehensive API but for the barebones it does a good job: For anyone that needs advanced customization, it will most likely require lots of customer support since their API is barebones.
December 18, 2012
Brilliant concept. Not sure I trust data.
Score 6 out of 10
Vetted Review
Verified User
- KISSmetrics is a brilliant concept, and when it works, it works really well. I love the data granularity that it generates, and it's really good at funnel analysis (measuring site visitor progression through a specific flow). It's also great for enabling the firing of events based on specific interactions.
- The biggest issue, is that I have lost faith in the accuracy of the data.
- There have been a few examples of the system producing what looks like spurious data. I triangulate the data using Google Analytics, and on a few occasions, there have been very wide discrepancies that indicate a potentially serious problem. For example, Google might indicate 1,000 page views, while KISSmetrics indicates 5,000.. This is not a constant problem, but it has happened enough where my faith in the data is shaken.
- It really doesn't matter how good the front-end functionality is if my faith in data accuracy is not 100%.
- A/B testing is much more difficult than it needs to be. It is possible to structure the product to enable A/B testing, but this involves reading a bunch of help files and writing some code. I would have expected this to work out-of-the-box. In Google Analytics, for example.you only have to enter two URLs and then it works. This was a surprise.